IMP is short for “Impression”, a marketing term that indicates the number of times a particular piece of content is displayed without having the user perform any additional action. The project itself expects to revolutionize the modern advertising market, making it more competitive and profitable for all the participants at the same time. Tokens bough on token sale will be exchangeable for at least 1000 impressions. IMP is built on Webchain, a blockchain based on a customized version of CryptoNight, its interface is also compatible with ETC, what enables developers to create their own DApps and launch tokens with ERC20 & ERC223 smart contracts, secured by Websites and Internet of Things.
Our proposal is called IMP, which comes from “Impression”, a marketing term to count the displays of an ad. IMP token holders -either advertisers or publishers- will be able to transact on CoinIMP at incredible low prices with no additional intermediaries keeping part of the payment.
In response to the massive and unfair ban on cryptocurrency ads, it was clearly required to figure out a friendly solution to serve as an alternative to these projects, so we made IMP tokens to work on a crypto-friendly advertisement platform. As long as your content is not illegal and you are not using any ways to artificially generate traffic, you can be sure that you won't be excluded from our network.