Ledder is a technological company that aims to integrate OOH advertising into the web. Our ambition is to join individual outdoor billboards into a single decentralized network, substitute traditional billboards with digital screens worldwide, and connect our network to major advertising platforms, such as Google ADS, Amazon Advertising, Yandex ADV, and Facebook Business. Any company or individual will be able to use our network to publish advertising content.
Having a good team is one of the keys to success. Investors tend to research each team member and more ICO-experienced members are an added value.
Providing all neccessary information is very important for potential investors. Not showing all the information or lack of them can be perceived as an insecurity or uncertaintnty.
Potential investors want to understand the product and know about post-ICO plans and goals for the future. No plans equal no interest.
Reaching out to the potential investors and keeping an open communication with them is one of the most important keys of an ICO campaign.